Each image must evoke an emotion
and the collection should tell a story.

You know you are successful when your customer can see themselves in your clothing. Can you paint a picture for them that enchants them in and helps them feel what it would be like to wear your brand?  Start each collection with the story that you want to tell. What message do you want to share- happy, moody, fancy, bright, earthy, etc... Your brand should stand out from a mile away, even if it is a simple style, it should have distinct elements that make it recognizable and this should definitely show up in your styling, photography, and messaging. 

storybook branding