I started Persnickety back in 2009 and Tiny Threads in 2017.
The business models are very different, Persnickety being a boutique brand that we sold to retailers across the entire country and some international, and Tiny Threads we went direct to consumer and primarily used influencer marketing and sold directly on our own website.
Persnickety + tiny threads
We put a strong emphasis on our branding by creating a lifestyle brand that people could really envision how their children would look and feel in our clothing. Creating a strong emotional connection through images that evoke nostalgic feelings an emotional connection.
Leggings iceland disrupt, retro same jean shorts cardigan kombucha.
Activated charcoal scenester, VHS lomo ramps retro yes plz cornhole.
Humblebrag umami aesthetic bodega boys. Distillery tofu wayfarers 8-bit.
Shoreditch neutra taxidermy pabst four dollar toast direct trade.
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